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LEAD WELL Conference Spring 2025
Hosted by:
Kathy Crockett + Co
Wednesday, April 22, 2026
8:00AM - 5:00 PM
The Buddy Holly - Crickets Theater
Lubbock TX
Tickets Available
Leadership is needed more than ever with the uncertain and complex times we are experiencing. Whether you are leading yourself, a team, or an organization, the conference will offer ways to deepen your leadership skills.
Not only will you gain more strategic insight into leading your team and organization, but also how to develop skills in the people you lead. You will also learn more about the LEAD WELL concept of leading with excellence while also being well - you don't have to run yourself into the ground to be an excellent leader.
Blake Buchanan
Founder and CEO
Bahama Buck’s Franchise Corporation
A trusted voice on blessing guests and flavoring lives, Blake Buchanan is the founder and CEO of Bahama Buck’s Franchise Corporation. As a college student in 1990, Blake constructed the original Bahama Buck's "Sno shack" by hand and began serving “The Greatest Sno on Earth” in Lubbock, TX.
Bahama Buck's has since grown into a nationally recognized brand operating over 100+ locations from California to Puerto Rico, but Blake still defines success by the number of lives blessed through his simple message of hope–Flavor Your Life.
Kerri Thompson
Founder of Simple Things
Kerri Thompson is a certified DISC facilitator, speaker, and strategist who helps people lead with clarity and live with purpose.
As the founder of Simple Things, she combines storytelling, behavioral insight, and practical tools to guide individuals and organizations toward intentional growth.
Matt Hadley
President of BTAC
Bruce Thornton Air Conditioning
Matt Hadley has been the president of Bruce Thornton Air Conditioning, Inc. (BTAC), a mechanical contracting and services company in Lubbock, Texas for 11 years. BTAC employs more than 100 people and operates across the South Plains of West Texas.
Matt’s career with BTAC spans more than 25 years. Under Matt’s leadership, BTAC has won multiple awards in its primary market for Best A/C & Heating Contractor and Best Plumbing Contractor as well as being a perennial finalist for Best Place to Work.
Michalea Perez
Operating Director, Cornerstone Caregiving
Michalea Perez is the Operating Director of Cornerstone Caregiving, where she leads with heart, humility, and a deep commitment to serving the senior population. A proud graduate of Texas A&M University, Michalea spent nearly a decade building a strong foundation in leadership and service at Betenbough Homes. In 2020, she felt led to take a leap of faith and launched with Cornerstone Caregiving in July of that year.
Under her guidance, Cornerstone has grown to include offices in Lubbock, TX, Amarillo, TX, and Clovis, NM. Her team is dedicated to serving seniors with compassion, honoring their dignity, and helping them remain in the place they love most - their home.
For Michalea, it’s more than just a role - it’s a calling. She considers it a true honor to serve her community and strives to lead with love each day. Outside of her work, Michalea is the proud wife of Jaime Perez and devoted mama to Canyon (11) and Case (8).
Leticia Saiid
Chief Learning Officer and Chief of Staff
CoNetrix
Leticia has been in a leadership role at CoNetrix since 2013 and has been public speaking since 2011. She has a passion for creating engaging learning experiences that inspire others to access the best versions of themselves. She brings this energy and a clear communication style to her internal coaching engagements and external public speaking engagements.
Leticia loves to detangle complex problems, and she has a Master’s degree in Mathematics to prove it. Her mission at CoNetrix is to help leadership communicate clearly and help employees continually grow their skills. You can see that mission in action through projects like a year-long leadership program, supervisor workshops, public speaking training, and the annual Tandem KEYS Conference.
When she’s not at CoNetrix, she enjoys being a college algebra adjunct professor, tutoring phonics, playing piano, and relaxing with the horses at the family ranch in Clyde with her husband Neil.
Dr. Kathy Crockett
Executive Coach, Speaker, Corporate Trainer
Dr. Kathy Crockett is an executive coach and partners with organizations in customized strategic planning, employee leadership development, speaking and training. She has served as a university professor in business for over 25 years. She also served as Interim President for an organization that had a unexpected crisis and worked to transition the organization to new leadership. Kathy is chair of the board for the Pure Hope Foundation and an executive board member for Parkridge Medical Clinic and Mission Lazarus.
LEAD WELL Conference Fall 2025
Thursday, November 13, 2025
1:00 PM5:00 PM
SOLD OUT
Leading yourself, team, or organization can be challenging. This conference will offer insights in developing your professional skills and also learning to help develop the skills of those you lead. With speakers who share experiences and practical insights, participants will leave the conference with actionable steps to integrate into work.
Russ Horn
President at CoNetrix
Russ Horn became the President for CoNetrix LLC in 2011 after serving as COO for almost five years. CoNetrix is a family of technology companies including: AccountingWare, CoNetrix Technology, CoNetrix Security, and Tandem. Prior to serving as President, Russ spent time as a network administrator, systems analyst, university instructor, and IT auditor. Russ graduated from Lubbock Christian University in 1996 with a Bachelor of Arts in Mathematics and from Texas Tech University in 2000 with a Master of Science in Management Information Systems. Russ has been married to Heather Horn for 27 years and has three children, Rylee (married to Sam Reynolds), Avery (married to Cash Howard), and Zane. In his free time, Russ enjoys spending time with family, reading, and running.
Stephanie Henderson
CEO at Carpet Tech
Stephanie has been with Carpet Tech for over 15 years and oversees the day-to-day operations of the company. She is well-respected by the entire team, from technicians to the executive leadership team, because she makes time to invest personally in people and develop the potential she sees so keenly in her team members. Since taking the helm at Carpet Tech, Stephanie has led the expansion of Carpet Tech’s revenue, services, and locations. Her growth strategy stems from hard work, innovation, and team empowerment. Stephanie is a strong operations and financial professional, with a Bachelor’s degree in Finance from Texas Tech University - Rawls College of Business. She and her husband, Danny, a homebuilder, have been married for 15 years. Their two children, Mikah (12) and Rhyder (11), keep them busy with basketball. Stephanie treasures her time with immediate and extended family and enjoys working out.
Ruben Trujillo
Co-Owner of Clear Rock Realty
Ruben is the Co-Owner of Clear Rock Realty, a dynamic real estate brokerage he co-founded a year ago. With a profound commitment to guiding agents and fostering a familial atmosphere within the brokerage, Ruben is steadfast in delivering unparalleled service to clients. Ruben’s journey in Lubbock began in 2005 as a student at Texas Tech University, where he developed a deep affection for the community, now calling it home. Throughout his 15-year career, he has demonstrated a dedication to assisting people, providing valuable support for clients across various industries. Since 2017, Ruben has been helping families in the Lubbock area with their home buying and selling needs. Faith and family hold significant importance to Ruben, who treasures his supportive wife, Haley, and their four energetic children.
Dr. Kathy Crockett
Executive Coach, Speaker, Corporate Trainer
Dr. Kathy Crockett is an executive coach and partners with organizations in customized strategic planning, employee leadership development, speaking and training. She has served as a university professor in business for over 25 years. She also served as Interim President for an organization that had a unexpected crisis and worked to transition the organization to new leadership. Kathy is chair of the board for the Pure Hope Foundation and an executive board member for Parkridge Medical Clinic and Mission Lazarus.
Other Events you can learn
from Dr. Kathy Crockett
Other Events you can learn
from Dr. Kathy Crockett
