In this thoughtful and highly practical session, Dr. Kathy Crockett introduces a simple question that can bring powerful clarity in leading yourself and others that can be applied in your personal life and professional work:

“What job has this been hired to do?”

Drawing from real-world examples in leadership, decision-making, communication, and even smartphone shopping, Kathy unpacks how this one question - when asked with intention - can cut through confusion, streamline meetings, improve communication, and lead to better outcomes.

With humor, insight, and clarity, she challenges you to pause and reflect:

- What is the job this meeting has been hired to do?

- What job has this product, report, or conversation been hired to do?

Excellent for: Leaders, managers, communicators, and anyone navigating decision-making, team alignment, or role clarity in day-to-day professional work.